Cognizin®,  A Potent Brain-Health Nutrient

Cognizin®, A Potent Brain-Health Nutrient

June 27, 2019

At GENUINE, our Healthy Brain and Memory Coffee uses one of the most advanced, clinically studied brain nutrient availble - Cognizin®. 

What is Cognizin?

Cognizin is a branded form of Citicoline, a substance found in every cell of the body and especially vital to brain health. Citicoline is broken down during intestinal absorption and, after passing through the blood/brain barrier, is reconstituted in the brain as citicoline. Citicoline is a water-soluble compound that:

Supplies precursors for the synthesis of phospholipids, including phosphatidyl- choline, a major constituent of brain tissue.

  • Helps maintain normal levels of acetylcholine, a chemical that regulates cognitive function.
  • Promotes communication between neurons.
  • Protects neural structures from free radical damage.
  • Supports healthy brain activity and metabolism.
  • Helps sustain healthy cellular mitochondria to support cognitive health and energy.


Cognizin and energy

Energy reserves play a critical role in healthy brain function. A vital benefit of Cognizin Citicoline is its ability to help support the brain's energy-producing centers. While the brain makes up only two percent of a person’s body weight, it consumes roughly 20 percent of the body’s energy when at rest. When performing difficult mental activities, the brain needs even more energy. Clinical research indicates that citicoline supports the health of mitochondria, the powerhouses within cells that actually produce the brain’s energy. Healthy mitochondrial function results in higher levels of ATP—the body’s main energy storage molecule—in brain cells.

Another brain-health benefit of Cognizin Citicoline is that it promotes focus and concentration. The ability to focus requires:

1. An adequate ongoing supply of energy

2. Healthy communication between neurons

Not only does Cognizin support healthy brain metabolism, but it also aids in neural communication by protecting neural structures against free radical damage and by facilitating the transmission of information through healthy cell membranes. To function optimally, cell membranes need adequate levels of
phospholipids. Phospholipids are a combination of lipids (fats) and the mineral phosphorus that line cell membranes and help determine what is allowed in and out of the cell. Cognizin is a water-soluble compound essential for the synthesis of phosphatidylcholine, the phospholipid that makes up approximately 30 percent of brain tissue. By increasing the body’s supply of these essential phospholipids, Cognizin supports healthy brain activity.

You can buy now the most advance healthy brain coffee now, GENUINE Healthy Brain and Memory Support Coffee.

Cognizin Brain Nutrient




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