At Genuine, we based all our nutritional lines of coffees using Curcumin C3 for many reasons below.
Curcumin is the major component of the Indian spice turmeric (Curcuma longa). It has been used for thousands of years in the Orient as a healing agent for a variety of illnesses. The ancient texts of Ayurveda (the science of long life) and traditional Chinese medicine describe the use of turmeric for the prevention and cure of several health problems and to improve general well-being.
It has attracted enormous interest because of its anti-inflammatory and chemopreventive activities. Epidemiological evidence indicates that the incidence of certain cancers is less in people who consume Curcumin than in those who do not. Basic science research and observational and clinical studies demonstrated that Curcumin is a potent anti-inflammatory agent with strong therapeutic potential against a variety of cancers.
After evaluation of several providers, we decided on Sabinsa’s Curcumin C3 Complex® and is obtained from the dried rhizomes of Curcuma longa (Turmeric) and standardized for minimum 95% Curcuminoids.
The name C3 Complex® has reference to its three main chemical compounds - Curcumin, Demethoxycurcumin (DMC) and Bisdemethoxycurcumin (BDMC) —collectively known as “Curcuminoids”.
Curcumin C3 Complex®, Sabinsa’s branded and patented product has received —Generally Recognized As Safe (GRAS) status after a comprehensive review of safety and toxicology data by an independent panel of scientists with international repute.
Curcumin C3 Complex® is the only Curcumin in the market that has been reviewed and acknowledged by the USFDA for its GRAS status.
GENUINE Healthy Weight and Gut Support Coffee™ uses Lactospore - the most clinically studied probiotic that is GRAS certified.
All GENUINE Coffees™ use Bioperine - Nature's Bioavailability Enhancing Thermonutrient that's clinically studied to boost nutritional ingredients effectiveness.